Introduction to Sports Marketing

Unlock the secrets of sports marketing with our comprehensive course! Master the essential marketing concepts tailored to the sports industry, discover unique behaviors of sports consumers, and learn to apply theory to real-world scenarios. Transform your understanding and boost your career in sports marketing!

18 HrsSelf PacedCase StudiesPractitioner Videos

4.7 / 5 Top Rated

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Certified By Sports Industry Leaders

₹ 17,699 ₹ 11,799 _{All Inc.}

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WHAT WILL YOU LEARN

This course offers a comprehensive exploration of global sports marketing, providing you with the tools to navigate the dynamic landscape of the sports industry. You will delve into fundamental marketing concepts like the product life-cycle, segmentation, and the marketing mix, all specifically tailored to sports.

By the end, you will distinguish marketing from selling, develop targeted strategies, understand consumer behavior in sports, and craft effective marketing plans. This course is ideal for those looking to understand and apply strategic sports marketing tactics to drive success.

THIS COURSE IS IDEAL FOR

sports FANS

Who are keen to understand the dynamics of sports marketing

Aspiring Sports Marketers

Looking to start a career in
sports marketing

Sports Management Students

Looking to specialize in marketing.

Athlete, coach,
or administrators

Seeking to understand
marketing dynamics.

Marketing
Professionals

From other industries wanting
to transition into sports

Entrepreneurs
in Sports

Aiming to enhance their
marketing strategies.

Start your Sports Management
Journey Today!

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CURRICULUM

Marketing vs Selling

Product Life Cycle

Product Launch Phase

Product Growth Phase

Product Maturity Phase

Role of Marketing Communications

Generic Marketing vs Sports Marketing

Marketing of Sports vs Marketing Through Sports

Four Domains of Sports Marketing

Developing a Sports Marketing Plan

Consumer Behaviour

CASE STUDIES

The Lightning Strike Twice - Tampa Bay Lightning and Selling Out Seats

Adidas - Indian Cricket team "fan jersey"

Coca Cola

VIDEOS

Start your Sports Management
Journey Today!

Get started

FAQs

What is the duration of the course?

The course is 18 hours long.

Who is this course designed for?

Aspiring sports marketers, sports management students, sports professionals, marketing professionals, and entrepreneurs in sports.

What will I learn from this course?

The basics of marketing concepts and their application in the sports industry, including insights into sports consumers.

Is there any prerequisite knowledge required?

No prior knowledge is required; the course is designed for beginners.

How is the course delivered?

The course is delivered online through interactive modules and video lectures.

Will there be any assignments or exams?

Yes, there will be quizzes and practical assignments to reinforce learning.

Can I access the course materials anytime?

Yes, the course is self-paced with materials accessible 24/7.

Is there a certificate upon completion?

Yes, participants will receive a certificate of completion.

What topics are covered in the course?

A few topics include sports consumer behavior, marketing theory, brand management, marketing v selling, and the various product life-cycles.

How does this course differ from general marketing courses?

It specifically focuses on applying marketing concepts within the sports industry.

What kind of support is available during the course?

There is access to instructor support and a community forum for peer interaction.

Can this course help me transition from another industry into sports marketing?

Yes, it provides foundational knowledge and industry-specific insights valuable for transitioning.

Are there any real-world case studies included?

Yes, the course includes case studies from the sports industry to illustrate key concepts. It also has video bytes shared by sports management professionals in certain areas of sports marketing.